HER SOUND, from idea to impact
Some projects start with a commission. HER SOUND started with a conviction.
As the initiator and producer of HER SOUND, created together with production company Captains, I wanted to create a film that showed the cultural impact and growing influence of women within electronic music, both on stage and behind the scenes. What started as an idea evolved into an international impact project, bringing together artists, brands, festivals and young creators around one shared story.
Building the right partnerships
From the very beginning, I focused on building the right ecosystem around the project. I connected strategic brand partners including ABN AMRO, BUMA/STEMRA and DGTL Festival, each contributing from their own perspective on equality, culture and the future of the music industry. Together, we transformed the film into more than a documentary, it became an impact-driven collaboration.
New voices, on screen and in the score
One of the elements I am most proud of is the original score. Instead of taking the traditional route, we deliberately worked with young female producers and composers, giving new talent an opportunity to shape the emotional identity of the film itself. The music became part of the message.
The film features artists and voices from across the electronic music scene, including Charlotte de Witte, Joris Voorn and pioneering DJ Isis. Alongside the creative process, I personally handled negotiations and partnerships with international artists and their teams, helping to bring together the right voices and perspectives for the story.
A film made to be shared
From the beginning, we deliberately chose an open distribution strategy through YouTube. Instead of placing the film behind a paywall or exclusive platform, we wanted HER SOUND to be accessible to everyone worldwide, especially for younger generations discovering electronic music and looking for inspiration within the scene.
The impact
HER SOUND also became the starting point for a wider PR campaign around equal opportunities in electronic music, connecting the documentary with ABN AMRO and DGTL’s work to support emerging talent. The campaign case submitted by HAGENS PR reports the following results.
47
Media publications
4.3m
Estimated campaign reach
€386k
Reported publicity value
1:15
Reported PR ROI
These are the reported results of the wider PR campaign, rather than viewing figures for the documentary. Read the HAGENS PR case on Marketing Report (25 August 2026).
Taking the story on air
I also joined NPO 3FM to talk about HER SOUND and the story behind the project.
Remy on air at NPO 3FM
A personal highlight
On a personal level, the interview day with Charlotte de Witte was one I will not forget anytime soon. Sitting down with arguably the most influential techno DJ in the world, hearing her speak openly and honestly about her experiences, ambitions and challenges, made a real impression on me. There was an immediate connection, a relaxed atmosphere and above all, it was simply a very special and genuinely fun day to be part of.
HER SOUND press premiere, STRAAT Museum, Amsterdam
Update — 22 September 2026
The ABN AMRO – HER SOUND campaign by HAGENS PR has been nominated for the Dutch PR Awards 2026 in the Lifestyle, Beauty & Fashion category. The nominations were announced on 17 September 2026.
A wonderful recognition of the campaign that helped bring the story and purpose of HER SOUND to a wider audience.